POWER OF PERSUASION BOOK
"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from. Editorial Reviews. From Publishers Weekly. This valuable and nonacademic guide reveals the extent to which we are surrounded by persuasion, and how we . The Power of Persuasion: How We're Bought and Sold [Robert V. Levine] on resourceone.info *FREE* shipping on qualifying offers. An engaging, highly readable.
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The Power of Persuasion book. Read 35 reviews from the world's largest community for readers. An engaging, highly readable survey of the sophisticated m. This valuable and nonacademic guide reveals the extent to which we are surrounded by persuasion, and how we can resist. Levine (A. Robert Levine's The Power of Persuasion demonstrates how even the "This wonderful book will change the way you think and act in many realms of yo.
Instead, he provides authoritative insights into the way persuasive words and images affect the thinking of most Americans.
From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other - and how and why they work or don't.
Besides being a cracking good read, it's fully footnoted, indexed, and so stuffed with information as to make a worthy addition to anyone's reference library. When the lessons are marshalled in toto, and arrayed in systematic order, it becomes startlingly clear just how many ways we are vulnerable as social animals and how mindful we must be, if we truly wish to think for ourselves.
Highly recommended as a concise sourcebook to learn the negative aspects of manipulation in sales, advertising, politics, and religion. It's being hailed as the successor to Cialdini's classic work on influence.
Levine studied everyone from magicians to con artists to discover how they so easily manipulate us. And don't think you don't need his book. I'm three-quarters through it, and I still vacillate between reading it as a marketer and reading it as a consumer.
Levine will definitely get you thinking about what we fall for as consumers and what we strive for as marketers. This is required reading - taking all the techniques analyzed by Levine, and weaving them together into a seamlessly seductive web.
Final advice for persuading kids: I lay out my case patiently, in small increments, involving their active participation whenever possible, and do my best to have them arrive at conclusions they claim as their own.
Even though I don't care about cults much, I found the last chapters about Jonestown to be both fascinating and disturbing. Aug 15, Pat rated it really liked it Much like Cialdini's Influence, this book does a good job of itemizing all the ways in which we're being gentled nudged or violently corralled into one form of behavior or another.
A little more personal and easy to read than Influence, but probably not as exhaustive. Jan 28, Arnab Padhi rated it it was ok Pretty basic. So you can give a try if you have never read a book on consumer behavior or behavioral economics.
Levine's final chapter offers ways of dealing with unwelcome persuasion while remaining part of a society in which some persuasion is part of almost any social interaction.
The final results are bout as far as possible from the shrill Hidden Persuaders tradition or the cult deprogrammers who become cult gurus themselves—and quite persuasive about the author's credentials, common sense and ethics.
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Levine, Author. More By and About This Author.
Buy this book.Get to Know Us. He covers one of the most important topics in psychology—how humans influence one another -- and he does it in a most interesting style. Write a customer review. Levine studied everyone from magicians to con artists to discover how they so easily manipulate us.
One reason is that this particular process included unsavory steps. Quite interesting!
If nothing else, at least you will recognize what game is being played with you when it happens. There are a few problems with the book: It includes some minor factual errors, such as the paragraphs in which Levine discusses the ad campaign that introduced "Infinity," which he describes as Toyota's luxury car brand.
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