YOAST CONTENT SEO EBOOK
Duplicate content issues arise when search engines encounter multiple URLs with the same or very similar. End up with a blog post which our SEO experts will check for you! free of charge; Get access to exclusive Premium content; Save 60% with this training bundle!. SEO copywriting is both a key element and a big challenge in every SEO strategy . As search engines spider web pages, the content of your.
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Our online SEO training courses teach you vital SEO skills you can apply at once. Get all 9 SEO courses to fully optimize your website & content; Get new. This ultimate guide covers the three crucial steps of content SEO: keyword research, site structure and awesome copywriting. Learn how to. This post has an SEO copywriting checklist with 8 quick checks to think Writing high-quality content that ranks in the search engines is a.
The rest of it are bound to be more down the tail. I always tell people to think of their site as a pyramid. If you have trouble coming up with more than a few keywords, try some of the keyword research tools Marieke wrote about recently.
A final note: Now go, and create a keyword strategy. Or stay and comment with your remarks and questions! Focusing on long tail keywords could be a good strategy, especially when trying to rank in a highly competitive market. But how do you decide on which long tail keywords you want to rank?
This post will give you some handy tips and keyword research tools to make your keyword research a bit easier. Keyword research is an activity you undertake every now and then. As your product and the market will evolve, your keyword strategy should do the same. The keywords you want to focus your SEO on, should closely resemble the vocabulary of your audience.
In order to come up with the proper keywords you really have to get inside the heads of the people who search for your website. What terms will people use? How do people search? Which question does your website answer? You should create a list of all search terms people could use and think of combinations and nuances within these search terms.
Making a list remains hard. And up until a few years ago, doing your keyword research was much easier. You could simply check Google Analytics to see on which terms people found your website. That is no longer possible. Use the Google Adwords Keyword Planner to find new and related keywords, but ignore the search volume data!
Otherwise, these volumes are not reliable. While not really helpful to decide which keyword is most used by your potential audience, Google Adwords Keyword Planner makes a useful tool in coming up with ideas for potential keywords!
Joost developed his own keyword research tool to come up with keywords as well! Yoast Suggests uses the Google Suggest functionality you know from searching in Google.
It finds the keyword expansions Google gives and then requests more of them. Just go on and try it and fill out some of your potential keywords. Google Trends allows you to compare the traffic for sets of keywords. You can even see the difference for numerous geographical regions. What are people looking for on your site?
These terms are keywords in the vocabulary of your actual audience and should definitely be added to your keyword list. You can look into the results of your internal search engine with our Google Analytics for WordPress plugin. These keyword research tools should make it easier to create a list of relevant search terms. You should make sure to create awesome landing pages for keywords you want to be found on. You should also think about cornerstone content articles and a great internal linking structure in order to make your SEO strategy complete.
This is a republish: We decided to republish it, because this post and its content are still applicable and important now. This post first appeared as Keyword research tools: Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google should definitely not be the only purpose of your homepage!
In this post I want to explore the main purpose of your homepage and give tips on how to optimize your homepage to make it totally awesome! This seems obvious, but your mission, the uniqueness of your website, should be reflected on your homepage.
What is your main product or service? And most important: The second homepage optimization tip is to make your Unique Selling Point clear. It was absolutely unclear what that company was bringing the customer.
I think it was a business coaching website that had a tagline like: It might as well be selling great running shoes, helping you improve your running, right? Yes, the three larger words could apply to more websites, but the tagline below it and the image add nuance to these words. In most cases, that could indeed mean getting back to a boring business tagline.
That only works when you have the marketing budget to make it your own.
Yoast SEO 7.1 : Installation and SetUp in WordPress
A third purpose of your homepage is guidance to your visitor. You should make sure your homepage guides your visitor to your main pages.
Do not go overboard in guidance on your website! And focus on these. This is a great example of a focused homepage. The extra focus on the Halloween menu item is subtle next to the large image below it and the blue tagline in the header above it. Your homepage should make clear what people can find on your website. It should focus on your unique selling point.
And, it should guide your visitors to your most important pages. Perhaps you can focus on these things and still optimize your homepage for a certain keyword. What do you think about that? Of course your website is more than just your homepage. If you want to optimize your entire site, be sure to check our site reviews. Among others, it is your welcoming page and your main user guide for your website. I promise to devote another post to that.
We have had a number of email questions about that, so it is something certain webmasters or website owners think about. The question is: If your website is set up right and you have a nice number of backlinks, your homepage will probably rank for your business name or brand anyway. However, there is an exception to that rule. There will be more websites targeting these keywords, so all of a sudden you are facing competition for your site name.
This post about homepage SEO is actually triggered by a support question from a review customer that could not get his site to rank for such a site name.
However, there is a huge side note to be made. At Yoast, we believe that SEO in general will only work when other things like speed, user experience and social media are taken into account as well.
And you could optimize your homepage for that. We have mentioned a few in this article, but there are more. This is a small checklist every website owner could use to analyse his own homepage. Have you thought of all of these? I am very open to discussion about this. I am looking forward to seeing examples of that, by the way.
Last year, there was a small hype about one-page websites nobody seems to be talking about these anymore.
Just another thought. Let me know what you think of this. Does Homepage SEO exist at all? You can see some more examples in the preview of the book below: Keyword Strategy Including how to do keyword research, what the purpose of long tail keywords really is and how you can have both a long term keyword strategy and still do ad hoc keyword research. Site Structure Explains the importance of a good site structure and how to position your most important pieces of content related to your long tail pieces.
Also gives several quick wins on how to improve your overall site structure on an existing site. Content Writing Explains how to write well structured, high quality copy that has a clear objective.
This section also contains a chapter specific to people using our WordPress SEO plugin on how to incorporate the feedback from the SEO plugin into your writing.
Buy the eBook now! In this article, we will explain all that can be found in these subsections. Google Webmaster Tools: Search Queries. Links to Your Site. Linked pages. Internal Links. Links to a specific page. International Targeting. Mobile Usability. If you can only focus on 3 local SEO strategies, what should they be? Once verified you need to optimize the page, which includes inputting proper geographic information about your business business name, local phone , address and selecting the most relevant categories that define your business.
Therefore, I recommend you spend the time to categorize your business only in those categories where you offer specific services — this will help your business rank much better for those specific areas, trust me. Google looks at engagement on your page as one of the factors used to rank your business in local search results.
In this way you want to make sure you cover in detail all of the various services you offer or the benefits of your product. Think of your Google page as a primary resource prospective customers are going to use to make a decision about whether or not to do business with you.
No shortcuts here gang! Finally, you need to grow and engage your audience on Google. Why do I still see spammy footer ridden sites with links to every single local town ranking locally? Secure, verify, and optimize a Google My Business Page. For now, most of these features here are available in the pages you edit. You can either enable or disable them from here.
How to Use the Yoast SEO Plugin Correctly
The screenshot shows few of them. As I am an author, the Advanced Settings button is missing. Cornerstone Content: These are the content which are the most important for your website. When you assign any content to be a Cornerstone Content, Google will give that particular content the utmost importance.
Features of Rank Math
Thus helping your most important content rank better. The third option in General Settings, we have Webmaster tools. It asks for your search engine verification code.
This is required as this will allow the plugin to communicate with the search engine. It also helps you to check the site and allows the plugin to detect malware if any.
This submission becomes efficient becomes easy with Yoast SEO. While you set up the Search Appearance here, you actually check through all the components of your website.
The section includes:. With this option, you can easily change the homepage title and its meta description from within the SEO plugin.
As discussed earlier, knowledge graph appears on the right side of any search page. If you are a person, you can enter your name and if you are a company you can include the company name with the logo from the settings page. You can choose if you want to show your contents in the Google search or not. Apart from that, you get to set templates for the title and meta description.
You will be able to:. Since in WordPress, any image added to your website is converted to an URL, Yoast provides you an option where you choose if you want to redirect the media attachment URL to the media itself. Since the media URL stores no relevant information, you can choose to redirect it to the attachment itself. These attachment pages are quite empty: It gives you a great overview of both the practices that should be left behind and practices to focus on in the future.
If you find yourself doing something solely for the search engines, you should take a moment to ask yourself why. It is divided into 6 chapters focused on most important aspects of e-commerce SEO, giving detailed examples and useful tips. If you want to run an effective e-commerce SEO campaign, make sure to kick things off with keyword research. It is always good to learn from the professionals and look at the most important topics of Search Engine Optimization from their point of view.
Businesses no longer need to spend thousands of dollars on advertising in directories and magazines. Every business with a website has the potential to get found by more customers online through search engine optimization SEO and inbound marketing.
A very well-written and compact ebook on the current and future trends in SEO. It covers topics such as machine learning, AMP, voice search and predicts their influence on the ranking in the future.
It concludes with the opinions of 6 experts about the future of SEO. Our advice is not to jump to conclusions when Google makes a statement. At the end of the day, Google is a business and they are looking out for their own best interests. Ebook is a very practical and popular way of sharing a comprehensive content in the SEO field. Many experts are happy to share their knowledge in order to provide additional value to their followers and promote themselves.What is Position Zero?
Many experts are happy to share their knowledge in order to provide additional value to their followers and promote themselves. I happened upon a blog that was recommending Rank Math in a list of necessary plugins for new bloggers. This seems obvious, but your mission, the uniqueness of your website, should be reflected on your homepage. Tell search engines which social media profiles you use.
Your site can rank for categories and tags, and you can enable that here. Get In Touch!
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