IBPS SO MARKETING OFFICER STUDY MATERIAL PDF
Click Here For Marketing Question bank PDF with + questions · Click Here to Try our Marketing Quiz · Also You can Go through our IT Officer Material Marketing Awareness PDF Capsule for IBPS/SBI SO Exam Hello and welcome to ExamPundit. Exam season is on and candidates are in desperate need of Study Materials. Its a pleasure to give you all. SO can we come with the best material to study and clear the exam. Future Ibps-SO-MARKETING officers how YOU prepration going on?.
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IBPS CWE Specialist officer SO Marketing Books & Preparation Material/ Study Material to be followed for IBPS Exam with Best Books for IBPS. IBPS Marketing Specialist Officer (CWE-6) Number of Post Details with Bank IBPS Marketing Officer English language Question Paper & Study Material Pdf. Check out Free study materials for IBPS SO preparation. Realize your dreams to score better than anyone else with our study materials, prepared by toppers and .
IBPS SO Syllabus
Market segmentation enables the entrepreneur to match his marketing efforts to the requirements of the target market. Instead of wasting his efforts in trying to sell to all types of customers, a small scale unit can focus its efforts on the segment most appropriate to its market.
A market can be segmented on the basis of the following variables : Geographic Segmentation : The characteristics of customers often differ across nations, states, regions cities or neighborhoods. The entrepreneur can decide to operate in one or a few or all the geographic areas, but pay attention to differences in geographic needs and preferences.
Demographic Segmentation : Variables such as age, sex, family size, income, occupation, education, religion, race and nationality are widely used for market segmentation. Psychological variables : Personality, life style, social class, etc. For example, some products like pens, watches, cosmetics and briefcases are designed differently for common men and status seekers. Behavioural Segmentation : Buyers are divided into groups on the basis of their knowledge, attitude, use or response to a product.
Marketing Mix In order to cater to the requirements of identified market segment, an entrepreneur has to develop an appropriate marketing mix. An appropriate combination of these four variables will help to influence demand. The problem facing small firms is that they sometimes do not feel themselves capable of controlling each of the four variables in order to influence the demand.
A brief description of the four elements of marketing mix is as follows : 1. Product: The first element of marketing mix is product. A Product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
Products include physical objects, services, events, persons, places, ideas or mixes of these. This element involves decisions concerning product line, quality, design, brand name, label, after sales services, warranties, product range, etc.
An appropriate combination of features and benefits by the small firm will provide the product with USP unique selling proposition. This will enhance the customer loyalty in favour of its products. Products and services are broadly classified into consumer products and industrial products. Consumer products are bought for final consumption; where as Industrial products are bought by individuals and organisations for further processing or for use in conducting business.
Other ways of classifying products are as follows: a. Convenience products : These are consumer products that the customer buys very frequently, without much deliberation.
They are low priced of low value and are widely available at many outlets. They may be further subdivided as : Staple Products : Items like milk, bread, butter etc. Once in the beginning the decision is programmed and it is usually carried on without change.
Impulse Products : Purchase of these is unplanned and impulsive. Usually when the consumer is buying other products, he buys these spontaneously for e. Magazines, toffees and chocolates.
Preparation material for IBPS SO Marketing
Usually these products are located where they can be easily noticed. Emergency products : Purchase of these products is done in an emergency as a result of urgent and compelling needs. Often a consumer pays more for these. For example while traveling if someone has forgotten his toothbrush or shaving kit; he will buy it at the available price.
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Shopping products : These are less frequently purchased and the customer carefully checks suitability, quality, price and style. He spends much more time and effort in gathering information and making comparisons. For example, Mitsubishi Lancer, Ray ban glasses. Unsought product : These are products that potential buyers do not know exist or do not yet want.
For example Life Insurance, a Lawyers services in contesting a Will. Chapter 5: Consumer Markets and Consumer Buyer Behavior Chapter 6: Business Markets and Business Buyer Behavior Chapter 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers Chapter 8: Products, Services, and Brands: Building Customer Value Chapter 9: Chapter Understanding and Capturing Customer Value Pricing Strategies Marketing Channels: Delivering Customer Value Retailing and Wholesaling Advertising and Public Relations Personal Selling and Sales Promotion Direct and Online Marketing: Building Direct Customer Relationships Creating Competitive Advantage The Global Marketplace Chapter 1 Marketing: B Marketing is managing profitable customer relationships.
C Selling and advertising are synonymous with marketing. A Selling.
Related Groups. About this group. Hello Friends, As the notification are out and many of us would be finding a right way to study,many would be working and will note get time to join classes.
Page 1 of 9 Go to page. Like Reply Write a comment Write a commentMarketing makes or breaks a small enterprise.
Small-scale firms are often unable to afford continuous marketing research. Behavioural Segmentation : Buyers are divided into groups on the basis of their knowledge, attitude, use or response to a product. Related Articles.
The major advantage of survey research is its-. A large scale business can have its own formal marketing network, media campaigns, and sales force, but a small unit may have to depend totally on personal efforts and resources, making it informal and flexible. The above download are totally free and you can download them immediately.
Attend meeting with the production or manufacturing department and understand the details of the products and discuss strategies with them.
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