E-COMMERCE 2014 (10TH EDITION) PDF
CHAPTER 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS . The 10th edition features all new or updated opening, closing, and “Insight on” through October with the latest marketing and business intelligence available. E Commerce 10th Edition by Laudon, Kenneth, Traver, Carol Textbook PDF Download archived file. Download link: resourceone.info File name. E-Commerce (10th Edition) [Kenneth C. Laudon, Carol Traver] on Amazon. com. *FREE* shipping on qualifying offers. This comprehensive, market-leading.
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Authorised adaptation from the United States edition, entitled E-commerce: business. technology. society. 10th edition,. ISBN by. Test Bank for E-Commerce , 10th Edition Kenneth Laudon - Free download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online for free. Save as PDF version of e commerce 10th edition laudon. Download e commerce 10th edition laudon in EPUB Format. Download zip of e commerce.
B they rely on mobile access to the Web. A has grown at double-digit rates between and D they present marketers with extraordinary opportunities for targeted marketing and advertising. D Google can use Web crawlers to index apps. A they are inherently highly interactive. Application of knowledge 43 All of the following are issues facing Pinterest except: A copyright infringement.
Application of knowledge 44 Which of the following is a characteristic of e-commerce during the Invention period? A mobile technology B earnings and profit emphasis C distintermediation D extensive government surveillance Answer: Application of knowledge 45 All of the following are characteristics of Web 2.
D firms are able to gather monopoly profits. A Price. C disintermediation. C information is equally distributed and transaction costs are low. C an emphasis on quickly achieving a very high market visibility. Analytical thinking download full file at http: Analytical thinking 48 Unfair competitive advantages occur when: A one competitor has an advantage others cannot purchase.
D visions of profiting from new technology. D fast follower advantage. D It is highly regulated. B a huge infusion of venture capital funds. B friction-free commerce. B A nearly infinite set of suppliers compete against one another.
C Customers have access to all relevant information worldwide. Application of knowledge 49 The early years of e-commerce were driven by all of the following factors except: A an emphasis on exploiting traditional distribution channels. Analytical thinking 47 All of the following were visions of e-commerce expressed during the early years of ecommerce except: A a nearly perfect competitive market.
B market middlemen are displaced. B They were a technological success but a business failure. B an economist's dream come true. Analytical thinking 51 Which of the following best describes the early years of e-commerce? A They were a technological success but a mixed business success.
Test Bank for E-Commerce 2014, 10th Edition Kenneth Laudon
C They were a technological failure but a business success. Analytical thinking 52 The early years of e-commerce were driven by all of the following factors except: C a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.
A the most promising time in history for the successful implementation of first mover advantages. Analytical thinking 53 Which of the following is a characteristic of the Reinvention phase of e-commerce?
A massive proliferation of dot-com start-ups B widespread adoption of broadband networks C rapid growth of search engine advertising D widespread adoption of consumer mobile devices Answer: Analytical thinking 54 Which of the following is a characteristic of the Consolidation phase of e-commerce? A predominance of pure online strategies B emphasis on revenue growth versus profits C first mover advantages D shift to a business-driven approach Answer: D They were a mixed technological and business success.
B Intermediaries have not disappeared. B Consumers are less price-sensitive than expected. D The market middlemen disappeared. Analytical thinking 56 Which of the following statements is not true? A Information asymmetries are continually being introduced by merchants and marketers. A Economists' visions of a friction-free market have not been realized. B the first movers from the early years of e-commerce will retain or increase their market share as they continue to exploit economies of scale and switching costs.
C Overall transaction costs have dropped dramatically. C There remains considerable persistent price dispersion. Application of knowledge 59 One of the predictions for the future of e-commerce is that: D the number of online shoppers will continue to grow at double-digit rates.
Analytical thinking 57 Which of the following types of merchants has the highest share of retail online sales? D Brands remain very important in e-commerce. C prices will lower enough to encourage more consumers to engage in online shopping.
Application of knowledge 61 Which of the following is the top online retailer ranked by online sales?
Test Bank for E-Commerce 2014, 10th Edition Kenneth Laudon
Application of knowledge 62 Above all. A technology-driven B finance-driven C sociological D government-driven Answer: A transaction automation e.. Information technology 64 Which of the following is one of the three primary societal issues related to e-commerce?
A liability B anonymity C equity D individual privacy Answer: Richness Difficulty: Application of knowledge 71 The targeting of marketing messages to specific individuals by adjusting the message to a person's name. B Information systems researchers take a purely technical approach to e-commerce.
D Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations.
C There are two primary approaches to e-commerce: Information asymmetry Difficulty: A No one academic perspective dominates research about e-commerce. World Wide Web. Application of knowledge 78 The first evolutionary phase of e-commerce. Disintermediation Difficulty: Web Difficulty: Application of knowledge 73 E-commerce is available just about everywhere and anytime.
What is the key factor in determining if a transaction is "commerce"? E-business refers primarily to digitally enabled transactions within a firm. Written and oral communication download full file at http: E-business does not include commercial transactions in which an exchange of value across organizational boundaries takes place. Application of knowledge 81 Define the terms e-business and e-commerce and explain the difference.
Analytical thinking. The key factor in determining if a transaction is commerce. Information technology. Traditional commerce. The fact that e-commerce is available nearly everywhere. A marketspace is created in which shopping can take place anywhere. This supports the creation of new business models and products that support social network services.
Universal standards one set of technical media standards also allow for the seamless enablement of global commerce. This information density information that is more plentiful. The eight unique features of e-commerce technology are ubiquity. In traditional markets.
The global reach of ecommerce means that commerce is enabled across national and cultural boundaries as never before. E-commerce technologies reduce information collection. Marketing messages can be targeted to specific individuals based on their interests and past purchasing behavior. Unlike any other commercial technology of the twentieth century.
In e-commerce the trade-off is no longer necessary.
Ecommerce technologies also permit the personalization and customization of marketing messages on a level that was impossible with previous commerce technologies. An information rich environment is extended globally.
Social technology allows users to easily generate and share content and permits a many-to-many model of mass communications that is different from previous technologies. With the increase in information density. In addition.
Before e-commerce was developed. The Internet and Web can deliver. Written and oral communication 84 What is a first mover? Why was being a first mover considered to be important during the early years of e-commerce? First movers are firms who are first to market in a particular area and who move quickly to gather market share. Merchants can target their marketing messages to specific individuals by adjusting the message to a person's name.
In the best case. The thinking was that once customers became accustomed to using a company's unique Web interface and feature set. Consumer-to-Consumer C2C. Business-to-Business B2B.
business. technology. society.
Written and oral communication 85 List and briefly explain the main types of e-commerce. E-commerce has brought many new possibilities for marketing. First movers hoped to establish a large customer base quickly.
The main types of e-commerce are Business-to-Consumer B2C. If so. E-commerce has greatly changed the marketing of goods. The result is a level of personalization and customization unthinkable with existing commerce technologies. Marketers viewed consumers as passive targets of advertising campaigns. The economists' vision has also for the most part not materialized for a variety of reasons.
Their interest was in creating a vast worldwide information collection from libraries. The computer scientists and information technologists' vision was of a universal communications and computing environment that everyone could access with inexpensive computers. The entrepreneurs. This intensely competitive. New information asymmetries are continually being introduced by marketers.
Market middlemen would disappear. The marketspace would include a nearly infinite number of suppliers with equal access to hundreds of millions of customers. Explain whether what each group envisioned came to fruition and why or why not. The economists envisioned a near-perfect competitive market where price. The computer scientists' vision of an ungoverned Internet has not come to fruition as governments have increasingly sought to regulate and control the technology to ensure that positive social benefits result.
They saw the e-commerce marketspace and technologies as a powerful method of increasing their ability to even more precisely segment the market into groups with different price sensitivities. The fast follower large traditional firms with the resources needed to develop mature markets are displacing most of the venture capitalist backed entrepreneurs. The visions of the entrepreneurs. Their vision was called friction-free commerce.
Entrepreneurs have discovered new methods for differentiating products and services. Consumers have proven to be less price sensitive than expected and the importance of brand names to consumers' perceptions of quality and service has been extended rather than decreased or eliminated. Disintermediation has also not occurred as new middlemen emerged. Traditional commerce, by contrast, is local or regional involving local merchants or national merchants with local outlets. Universal standards one set of technical media standards also allow for the seamless enablement of global commerce.
In contrast, most traditional commerce technologies differ from one nation to the next. In traditional markets, national sales forces and small retail stores can provide a complex and content-rich message. However, there is generally a trade-off between the richness of the message and the number of consumers who can be reached with the marketing message. In e-commerce the trade-off is no longer necessary. An information rich environment is extended globally.
Unlike any other commercial technology of the twentieth century, except perhaps the telephone, e-commerce technologies are interactive, allowing for two-way communication between the seller and the consumer. E-commerce technologies reduce information collection, storage, processing, and communication costs, thereby greatly increasing the prevalence, accuracy, and timeliness of information. This information density information that is more plentiful, cheaper, and of higher quality sets e-commerce apart from all other traditional methods of conducting transactions.
Ecommerce technologies also permit the personalization and customization of marketing messages on a level that was impossible with previous commerce technologies. Marketing messages can be targeted to specific individuals based on their interests and past purchasing behavior, and the product or service can be altered to suit a customer's preferences and prior behavior.
Social technology allows users to easily generate and share content and permits a many-to-many model of mass communications that is different from previous technologies.
This supports the creation of new business models and products that support social network services. If so, how? Answer: E-commerce has greatly changed the marketing of goods. Before e-commerce was developed, the marketing and sale of goods was a mass-marketing and sales force-driven process. Marketers viewed consumers as passive targets of advertising campaigns. E-commerce has brought many new possibilities for marketing.
The Internet and Web can deliver, to an audience of millions, rich marketing messages with text, video, and audio in a way not possible with traditional commerce technologies such as radio, television, or magazines. Merchants can target their marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases. In addition, much information about the consumer can be gathered from the Web site the consumer visits.
With the increase in information density, a great deal of information about the consumer's past purchases and behavior can be stored and used by online merchants.
The result is a level of personalization and customization unthinkable with existing commerce technologies. Why was being a first mover considered to be important during the early years of e-commerce?
Answer: First movers are firms who are first to market in a particular area and who move quickly to gather market share. First movers hoped to establish a large customer base quickly, build brand name recognition early, and inhibit competitors by building in switching costs for their customers through proprietary interface designs and features.
The thinking was that once customers became accustomed to using a company's unique Web interface and feature set, they could not easily be switched to competitors. In the best case, the entrepreneurial firm would invent proprietary technologies and techniques that almost everyone adopted, creating a network effect, which occurs where all participants receive value from the fact that everyone else uses the same tool or product.Everytime they try to put a stop at this website but still due to heavy rush at P2P networks, users automatically finds this website and downloads the stuff they need.
We don't recognize your username or password. Internet advertising growth resumes, at a faster rate than traditional advertising. An information rich environment is extended globally. The fact that e-commerce is available nearly everywhere, at any time, ubiquity extends the marketplace beyond traditional boundaries and removes it from a temporal and geographic location. The Internet and Web can deliver.
B the smaller the audience reached. In the best case.
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