SWAPNA PRADHAN RETAIL MANAGEMENT BOOK
Swapna Pradhan. Tata McGraw-Hill Education, - Retail trade - pages This book is very nice and explains very clearly the concepts involved in. Retailing Management 2E. Front Cover · Swapna Pradhan. Tata McGraw-Hill Education, Sep 1, - Retail trade - pages. 6 Reviews. The fourth edition stays on top of the topics and developments including; changing demographics of retail marketing, the growth of new retail formats, the use of.
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of retail. This edition continues to be the most current book available, injecting the latest Swapna Pradhan, Welingkar Institute of Management Development. Retailing Management:Text & Cases. Front Cover. Swapna Pradhan. McGraw- Hill Education (India) Pvt Limited, - Retail trade - pages. 0 Reviews. Retailing Management: Text & Cases: resourceone.info: Swapna Pradhan: Books. Sold by: INDIA BOOK HOUSE. Add to Cart. Retail Management, 13e.
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Amazon Inspire Digital Educational Resources. Amazon Rapids Fun stories for kids on the go. Unit II Model of retail consumer behaviour, personal, social and cultural influences on the customer and understanding customer needs and motives. Unit III Relevant theories of personality, perception and motivation, customer buying roles.
Unit IV Stages in retail buying decision process such as information search, alternative evaluation, brand choice, post purchase dissonance , brand loyalty and motivation. Ltd, New Delhi S. UNIT - II Managing the marketing channel - Product, Pricing and Promotion issues in channel Management and Physical Distribution - Motivating channel members - Evaluating channel member performance - Vertical marketing systems - Retail co-operatives, Franchise systems and corporate marketing systems.
Johnson, David L. New Delhi. New Delhi Satish K.
Still, Edward W. Field Force Automation. Managing customer relationships: conflict, complacency, Resetting the CRM strategy.Retailing Management: Learn more about Amazon Prime.
Retail Merchandising: Sudharshan, S. Davidson - Ralph D.
Michael Levy , Swapna Pradhan. UNIT - II Managing the marketing channel - Product, Pricing and Promotion issues in channel Management and Physical Distribution - Motivating channel members - Evaluating channel member performance - Vertical marketing systems - Retail co-operatives, Franchise systems and corporate marketing systems.
Managing customer relationships: conflict, complacency, Resetting the CRM strategy. Service retailing - Non store retailing - Retail strategy - Achieving competitive advantage and positioning Retailing environment - Legal, Social, Economic, Technological, issues - Trends in the Indian Retailing Industry.
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