Art Advertising Concept Book


Tuesday, June 11, 2019

The Advertising Concept Book by Pete Barry is the bestselling guide to creative ideas, strategies and campaigns – for students and professionals. In creative. The Advertising Concept Book: Think Now, Design Later Hardcover – 13 May Pete Barry (Author) Strategic Thinking for Advertising Creatives: 11 Essential Steps to. In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.

Advertising Concept Book

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The Advertising Concept Book book. Read 23 reviews from the world's largest community for readers. How do you write a great ad? Pete Barry, who worked at. This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising. Advertising Concept Book (Second Edition) [Pete Barry] on *FREE* shipping on qualifying offers. In creative advertising, no amount of glossy.

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For enquiries regarding the delivery of your order, contact Star Track Customer Service on 13 23 45 - and quote the above consignment number. Seems more focused on art direction than copywriting when it comes to advertising. As a result, the paradigm shifts they were selling didn't really click.

The Advertising Concept Book

I'd love to see a writing-focused book about advertising concepts. The must-have textbook for school and refresher courses. Or back to basics flipping when you're bored for industry veterans.

Great reference. Nov 21, Joe Thinh is currently reading it. This is a good book for everyone who interest to Ads.

A thorough walk through of what advertising means in our current age. And the core message of the book: Oct 16, Antonio Barron rated it really liked it. May 12, Jonas Eriksson rated it it was amazing. Brilliant book on advertising concepts!

May 02, Lauren marked it as to-read Shelves: This sounds really interesting. Gotta check it out.

Advertising Concept Book – Think Now, Design Later (3rd Edition)

Aug 15, Jay Dawkins rated it it was amazing Shelves: So good, definitely some great visual examples and broad concepts here. Explains the concepts of ideas, copy and general advice on advertising.

Gives enough examples that are amazing and has exercises for the reader.

View 1 comment. Dec 05, Adam Oleary is currently reading it. This review has been hidden because it contains spoilers. To view it, click here. Not in library. Jun 15, Brian rated it it was amazing.

A great introduction to ad creation, and an almanac of good ads and the creative principles behind them.

The Advertising Concept Book

The Advertising Concept Book. Justin rated it liked it May 20, Lisa Avedon rated it really liked it Aug 15, Vilma Steiblyte rated it it was amazing Feb 08, Guy Barnhart rated it it was amazing Sep 28, Murray Allan rated it really liked it Jun 20, Tania Andini rated it really liked it Dec 12, Although Barry describes the various roles in advertising, he avoids prioritising art direction or copywriting and points out that this partnership is a blend of skills that overlap and complement each other to create the best ideas.

His years of experience — first as an art director at Ogilvy in London and since as a copywriter in New York and a teacher at Syracuse University — have not gone to waste.

My father had an advertising agency for many years, which left me pretty cynical about the industry.

Yet, I found the book much more engaging than I expected and read it in detail from cover to cover. Some of the approaches to generating ideas have helped me with some recent small projects and certainly sharpened my own creative thinking. It makes you fall in love again with the job as well as remembers you the basis of the stuff. Great book!

I bought and gave copies of this book to several people in the business. Click to enlarge. About the author Andy Polaine.Oct 12, Lukas rated it liked it Recommends it for: To view it, click here. The Strategy; 3: Sandage Department of Advertising University of Illinois at Urbana-Champaign 'My students routinely say this is their favorite textbook.

Paperback , pages. Goodreads helps you keep track of books you want to read.